Marketing Well Spent?

When your business is just starting up, how you spend money marketing can be critical to the success of your business. It is important to focus your marketing dollar on the locations and demographics where it will have the most impact.

What have you learned through your experiences with marketing? Have you ever dealt with a business that was ill-equipped to handle a particular operation, even if they advertised they specialized in that service?

Prospecting

Cold calling is without question, not the most effective method for finding prospective. : In this week’s program, Ren discusses The Prospecting Toolkit by Jacques Werth. Jacques’ Toolkit helps identify methods of improving current prospecting, what to do when a potential client ignores messages, and the importance of persistence.

What are some suggestions you can offer in regards to prospecting to your fellow business owners? Does cold calling work for your business? Have you ever purchased a product or service from a cold caller? What was your experience?

Target Acquisition

Acquiring a new business is one way to grow your business quickly. Ren talked about the importance of targeting the correct acquisitions to properly fit into your business in terms of size, geography, price, and industry. Knowing which businesses NOT to buy is just as important as knowing which businesses to buy.

What are some of the criteria you have used when considering acquiring a business? What are some of signs you might want to look elsewhere?