Get rich quick!

The show that’s “Not about get rich quick schemes” discusses the myths and realities of Multilevel Marketing (MLM) or Pyramid Schemes. People become involved MLM products and services for many appealing reasons. Ren discusses some interesting statistics on the success, income, and time commitments involved with MLM.

Has a friend, family member, or neighbor tried to sell you on a product that will get everyone rich? Or, are you, yourself, involved in a multilevel marketing business?

Be yourself, no one else is qualified!

That could be the big picture of the two guests on The Business Reality Network this week. Bill Guertin and Andy Corbus co-authors of Reality Sells: How to Bring Customers Back Again and Again by Marketing Your Genuine Story discussed how businesses and owners should just be up front with the goods or services they provide. If you are a unique business, then use it to your advantage. Be yourself and watch people respond positively.

Do you have a story about a business that advertised that they were one thing, only to find out later that they were something different entirely? Or, have you ever seen a quirky ad that endeared the company to you because of their up front, honest advertisement.

Thoughts on Wording

This week, Ren discussed a recent presentation he gave entitled, “Greed is good.” His customers had mixed feelings about the title, which led to a discussion about the impact of marketing and the perception it can create.

What marketing techniques have worked for you? What marketing campaigns were so annoying that you swore to yourself you would never buy the product?

Strategic Plan

A strategic plan is a tool smart entrepreneurs can use to help workers focus on what is ahead. A strategic plan helps to align your staff and explain the goals the business is trying to reach.

What would you say are the advantages of having a business plan? Has anyone started off without one, and then implemented one later? What lessons were learned?

The Substitute

Rob Rickert filled in as guest host of the show. Rob works for Ren as a Director at DAS Professional Services. Rob’s show discussed the excuses people make NOT to start their own business.

What inspiration or advice can you offer those who have not yet taken the plunge into entrepreneurship, but are considering it? Would you tell them to jump in, the water’s fine, or to watch out for sharks?