Be yourself, no one else is qualified!

That could be the big picture of the two guests on The Business Reality Network this week. Bill Guertin and Andy Corbus co-authors of Reality Sells: How to Bring Customers Back Again and Again by Marketing Your Genuine Story discussed how businesses and owners should just be up front with the goods or services they provide. If you are a unique business, then use it to your advantage. Be yourself and watch people respond positively.

Do you have a story about a business that advertised that they were one thing, only to find out later that they were something different entirely? Or, have you ever seen a quirky ad that endeared the company to you because of their up front, honest advertisement.